Promotional Videos
Johannsen Video Production works closely with clients, seeking to understand their communication needs.
The first questions we ask are:
»Who is the audience?
»What is the purpose of the video?
Contact us to discuss your company's needs.
Testor Corporation/Aztek Airbrushes manufactured an airbrush that consumers didn't understand. We produced 18 videos, including one for each model of airbrush, demonstrating how to use it, as well as giving art tips and introducing related Aztek products.
A video is included with every airbrush kit sold - approximately one million copies have been made and distributed to date. View Testor Video Clip (mpg, 3MB)
Examples of specific-focus projects for business clients
- An inventor seeking a manufacturer/distributor demonstrates and explains his invention on a 4-minute DVD to be direct-mailed.
- A distribution company seeking a bridge loan explains its niche marketing strategy. Video targets bank loan officers.
- An auto body shop seeking "preferred provider" status with insurance companies demonstrates its clean, innovative operation.
- An architectural firm provides an open-captioned video showcasing its work when bidding for a project with an agency for the hearing impaired.
- A chain of gas stations shows a video of their flagship station to the zoning board of a city in another state, seeking to expand its market.
Not-for-profit clients
- YMCA camp needed promotion to fill all the summer sessions. We simultaneously produced a 30-second and 60-second TV spot, plus a 7-minute version to be shown to groups.
- The regional council of the Girl Scouts, intending to show its activities and generate enthusiasm, utilized a video for its annual fundraising meeting. The piece now serves for introductory and promotional purposes. View Girl Scouts video clip (mpg, 4MB)
Increasingly, our work is in the field of conservation and environmental education. A list of these clients appears on the environmental page.